Project 3
3 weeks
Motion Designer
Understanding Our User:
Meet Aisha!
Aisha Patel
27, Marketing Coordinator & Gym Enthusiast
Austin, TX
"I download fitness apps all the time but delete most within a week because they feel overwhelming to set up."
Goals
- Quick onboarding that doesn't feel like homework
- See real progress visuals from day one
- Animations that feel energizing not distracting
- Understand features without reading paragraphs
Frustrations
- Long tutorial sequences that can't be skipped
- Static screens that feel lifeless and boring
- Animations that slow down the experience
- No clear payoff for completing setup
Scenario
Aisha works out 4x a week and has tried over 20 fitness apps. She decides within the first 90 seconds whether to keep an app. She wants to feel excited and capable, not lectured.
User Stories
"As a tech-savvy fitness enthusiast, I want onboarding to feel fast and energizing so I can start tracking my workouts immediately."
How Might We...
How might we make onboarding feel like part of the workout experience rather than a chore?
How might we use motion to explain complex metrics without relying on text?
How might we adapt animation pacing to different user comfort levels?
User Journey & Design Opportunities
Open app for first time
Pain points
Blank loading screen, no sense of personality, cold start experience
Solutions
Animated brand intro with energy pulse, motivational tagline reveal, haptic feedback sync
Set fitness goals
Pain points
Overwhelming number of options, unclear terminology, decision fatigue
Solutions
Progressive disclosure with animated cards, visual goal previews, suggested presets with motion highlights
Learn workout tracking
Pain points
Too many buttons, unclear which metrics matter, feature overload
Solutions
Guided spotlight animations, contextual micro-tutorials, swipe-to-discover interactions
Complete first workout
Pain points
No celebration, unclear if data was saved, anticlimactic ending
Solutions
Confetti burst animation, animated stat summary, streak counter initialization
Return next day
Pain points
Forgot how to navigate, no continuity from yesterday, generic home screen
Solutions
Animated welcome-back with yesterday's highlights, suggested next workout with preview animation